Will Livecasting Take Over on Facebook?

The Blurred Lines of Online Video Consumption
March 7, 2017

Will Livecasting Take Over on Facebook?

According to Facebook’s head of video, one in every five videos on Facebook is a live broadcast. That is quite the achievement for Facebook as they began rolling out live videos one year ago. Facebook also said they have seen the watch time of Facebook Live videos increase 4X in the past year too.

Facebook first tested Facebook Live in August of 2015 with celebrities and eventually rolled the feature out to iPhone users in January of 2016.

With Facebook facing some new competition with Snapchat and their “Stories” feature, Facebook learned they had a chance to be first to the market with this feature for the high school and college aged kids – a primary demographic for Facebook.

Mark Zuckerberg then decided to allocate more than 100 employees on this feature – essentially putting them on “lockdown” – to build it for all Facebook users. Then, Facebook went on a marketing blitz to teach people how to use the live functionality and Facebook certainly has grabbed ahold of this market, which is something Meerkat and Periscope (Twitter) failed to do years earlier.

Now, users don’t have to be tied to a phone to broadcast live to Facebook. At Edge Media Studios, we have built a state-of-the-art broadcasting studio in downtown Indianapolis with the ability to live stream your content straight to Facebook, YouTube, or whatever social media channel you would like to stream to.

Our studio can be customized for you and your brand and we would love to give you a tour of our studio. Contact us today if you would like to learn more about our livecasting and video production services!