Live Saturday Morning Talk Radio Show Transforms Into 100,000 Plus Online Podcast Downloads
Long before podcast shows became mainstream, Erin Sparks, the CEO of Site Strategics, already had a vision about the possibilities of expanding his online audience through those new channels. The digital marketing industry, which was constantly undergoing changes, was ripe for the type of message that Erin could deliver from his own experience.
About six years ago, Erin starting hosting Edge of the Web, a weekly terrestrial radio show in Central Indiana to talk about the latest trends in digital marketing. Those topics ranged from SEO, email marketing and search engine marketing to social media and other marketing trends.
Understanding the power of using multiple channels, Erin eventually delivered those messages even further — through audio and video podcasts on YouTube, iTunes, Google Play, iHeart Radio, SoundCloud, TuneIn and Stitcher. Edge of the Web presented 2-minute, 5-minute and 10-minute videotaped sessions on specific marketing topics, all shot during the radio show.
The strategy worked with great results for Site Strategics. By mixing audio and visual formats that attracted various audiences, the company was able to boost its rankings in Google search. For numerous web marketing topics, Site Strategics landed in the coveted top 5 spots for regional and national search results.
To see more about the show, you can visit the podcast website at http://edgeofthewebradio.com/