You’ve put countless hours into your brand. The sleepless nights. Iteration after iteration until the offering is just right. Seeking and implementing customer feedback to create a loop that best suits your audience has consumed every thought. Still, the marketplace is crowded and getting more crowded every day. After all the work you’ve done, it can still feel like whispering into a hurricane. The message is important–very important–but how do you get people to tune in?
Perhaps you have tried blog posting. Maybe some social media. You may have even dabbled in paid ads. Still, the needle isn’t moving. The fact is that users are bombarded with so much content in so many places that even a well-crafted and valuable message can still get lost in the noise.
Video has a unique ability to cut through the endless doom scroll of static images, chunks of copy, infographics, and comments. It’s not just about views, clicks, and likes, though. It’s about making a connection. Video is a way to quickly initiate that connection and make your audience actually feel something and, ideally, move them to take another step with you.
-Erin Sparks CEO and Founder of EDGE Media Studios
The Power of Partnership
The most successful videos start with genuine collaboration. That starts with identifying and understanding goals. In short, what would you like to achieve with your video?
Understanding the objective will guide the blueprint for the video. From there, it’s a matter of bringing your story to life through scriptwriting, storyboarding, filming, and editing. In fact, with a good strategy in place, the camera is actually secondary. The focus is really about the story you are telling and the emotional connection you are creating with your audience. The camera is just there to capture it.
When you work with EDGE Media Studios, you can expect the project to occur in three phases: pre-production, production, and post-production.
- Pre-Production. This is where ideas are created and cultivated. We brainstorm ideas with you to take your initial ideas concept and develop it into a cohesive, coherent, and commendable story. This is also where scriptwriting, storyboarding happens. Depending on your situation, this is also where casting and location scouting would occur. Pre-production really is the foundation upon which everything else is built.
- Production. Lights, camera, and action, baby. This is where the story starts to take shape complete with HD video and crystal clear audio. Whether the shoot happens on location or in our professional studio, every single shot is meticulously crafted to serve your story and, most importantly, resonate with your audience.
- Post-Production. Capturing great raw footage in production is just the start. In post-production, raw footage is edited to refine, polish, and perfect your story. Music, voiceovers, graphics, and other finishing touches ensure your a video that tells your story in a compelling, effective, and memorable way.
Connection is the Foundation of Video Success
High-quality commercial video production isn’t just about rolling the camera. (Anyone with a smartphone can do that.) High-quality commercial video production starts with finding a partner who takes the time to truly understand your brand and your goals and can translate that into a visual story that stays with the users well after the video concludes. Be it a corporate video that aims to capture your company culture, a social media video that jumps off the screen, or a product marketing video that really shines a light on that passion you put into the product and why, EDGE Media Studios has the know-how to breathe life into your vision.
It’s about more than just the creative process, however. It really starts with the strategy. We work with brands to help them develop a strategy that encompasses, among other things:
- Identifying the true target audience
- Crafting a finely-tuned message that resonates with that audience
- Choosing the right platforms that bring the audience and message together
Having a video that looks good is fine, but having a video that makes a connectio is where the real success lies.
Impactful Stories
When done correctly, a commercial video can be a part of your brand’s legacy and not just another marketing tool. It can be something your audience remembers, leading them to think, even feel, and ultimately, act. It can be more than just a marketing tactic; it can make a real impact.
If you are ready to start telling your story, contact us today to set up a free consultation.