Growing your brand, expanding your audience through comprehensive broadcast consulting, management, and content strategies.
Edge Media Studios helps entrepreneurs, executives, and other industry leaders transform their brands through innovative broadcasting strategies that get more people listening. We offer full production, management, and recording services in our state of the art podcasting studio.
Whether you’re just starting out with your podcast or TV show, or feel your show is in need of a refresh, Edge Media Studios has the expertise to help you reach your goals.
We provide you with a customized plan that guides you through every step of the show recording process. Sure, we have an amazing studio. But we’re much more than a studio. Our services include:
- Research and analysis
- Concept and ideation
- Branding development
- Management and consultation
- Logo Design
- Content Strategy
- Innovative Programming
When you’re ready to significantly grow your brand, give us a call or shoot us an email. We want to partner with you in reaching that next level of success.
Areas of Expertise
In 2016, Edge Media Studios decided to use their own expertise in the professional recording industry to introduce an innovative experience to the Midwest.
With podcasts, talk radio, and TV shows emerging as some of the fastest growing marketing tools to reach targeted audiences, Edge Media Studios is uniquely positioned to guide a client through the development of a podcast.
At Edge Media Studios, we understand the challenges of targeting your audiences. You need the right message delivered in a highly engaging format that will ensure you are making a connection with listeners. We help you achieve your goals through a strategy that takes into all aspects of the production, including branding, scripted segments, organization, and teasers.
You can expect your engagement with Edge Media Studios to include a stress-free experience that includes these three primary phases:
A collaboration with Edge Media Studios starts with a consultation. A thorough analysis is critical in establishing a good foundation, whether or not you already have a show. We assess your goals against what you already have accomplished with your branding and marketing endeavors.
If you have an existing show, we will listen in to take notes on the flow, audience engagement, content and delivery. We will identify areas that stand out as strengths and other aspects that may need room for improvement.
We also will explore various broadcast styles that fit your personality and subject matter. Do you prefer a more straightforward, strictly informative format? Entertaining? Narrative? Serial? Do you want to regularly invite guests? We also determine the show’s length — 30 minutes, 45 minutes, 60 minutes, or 90 minutes — based on the needs of your audience.
At the end of that process, we will ensure that you have a format and brand presence that is an ideal fit for your personality, but also that is effective at hitting your marketing objectives.
As part of the next phase, our team may propose a strategic plan that outlines improvements in organization, teases, scripts, and personalization of the hosts — all to improve the overall listener experience. The end goal is a more structured, concise and engaging show format.
Another critical step in this phase is to assess the content of the show, identifying compelling topics that are more likely to resonate with listeners based on feedback and comprehensive research on the hosts’ area of expertise. We help you identify gaps in your content calendar as well as uncover opportunities to discuss topics that are being missed by your competitors.
As we have with some of our clients, Edge Media Studios may propose branding strategies to enhance prospective listeners’ ability to quickly identify the focus of the show as well as improve online search results. A strong branding experience is critical to your success.
Running a weekly or monthly podcast can be demanding and stressful, with hosts regularly running into challenges to maintain an engaging and informative experience for their listeners. With each show, there’s the risk of losing your audience’s interest.
The team at Edge Media Studios eases that stress by providing a comprehensive production management services. We provide guidance on the structure, assessing performance to ensure that our clients are on target with their goals. We take the guesswork out of the production of your show.
We assist with scripting, transitional imaging, intros to the show, bumpers for theme segments, intros over music beds, voice-over talent…if you have no idea what any of those terms mean, that’s why we’re here. We provide those services so you don’t have to worry about any of them.
Marketing processes is an additional offering that is integrated into all aspects of our services. We realize that gaining a larger market share is core to your production.
From the consultation to the airing of your podcast may span about four to five weeks, depending upon arrival times and other factors. To cut down on studio time, some clients opt to host multiple shows during one recording session.
Recording in our studio in downtown Indianapolis is its own experience. We feature state-of-the-art equipment that includes multiple angle hi-definition PTZ cameras, video effects, live streaming capabilities, professional interior sound isolation, multiple remote guest recording capabilities, teleprompters, and a fully licensed FX/music bed library. We also use the latest in digital editing tools.
We also feature on-site producers, directors and engineers to provide professional results for your podcast. For intros and teasers, we give you the option of choosing from among a pool of voiceover talent.
In addition to those features, our studio is equipped to become “your studio.” We provide customization capabilities so that your personal brand is showcased with all of your promo shoots, video shoots, and any other aspects of your programming.
Throughout it all, we’re there for you — ensuring that your show is produced seamlessly, from start to finish. We understand the challenges facing our clients, including time limitations because of other business demands. If you can’t make it to our studio or if you want production for a live event, we offer specialized services for remote recordings.