Edge of the Web Radio Show

Live Saturday Morning Talk Radio Show Transforms Into 100,000 Plus Online Podcast Downloads

Erin Sparks, CEO of Site Strategics, had the vision before many thought about it. Mixing a weekly radio show with video content segments to inform their Central Indiana terrestrial radio audiences on Saturdays on the latest digital marketing trends, then reaching an expansive online audience through audio and video podcast syndication channels.

Edge of the Web would provide the public with a terrestrial radio show, an audio podcast on several online channels, while breaking down several web marketing topics into 2, 5 and 10-minute videos that were shot during the radio show recording. Edge of the Web in audio and visual form led to regional and national top 5 page 1 Google search engine rankings for the most popular web marketing topics.

Like many Edge Media Studios clients, Erin had been airing his radio show for almost a year before he had met Jakim (Orange Hill Media CEO at that time – now Edge Media Studios Director of Sales & Audio Production). Edge of the Web’s in segment content was good, but the overall audio imaging of the show and how transitions were structured, needed many improvements.

Erin and his on-air guests were impressed with the stark contrast after hearing examples of our radio production pieces compared to what he was receiving from the radio station production team. The audio imaging went from vanilla voice over with un-modern music beds, to much more trendy music, better voice over talent and pop culture sound bite references, creating a whole new audio atmosphere. That more modern approach also translated to the collaborative video production.

Erin was hooked on the audio production process. More listenership and more website visits came after we started managing in show content and audio production on a weekly basis. Additionally

would provide the public with a terrestrial radio show, an audio podcast on several online channels, while breaking down several web marketing topics into 2, 5 and 10 minute videos that were shot during the radio show recording. Edge of the Web in audio and visual form led to regional and national top 5 page 1 Google search engine rankings for the most popular web marketing topics.

Like many Edge Media Studios clients, Erin had been airing his radio show for almost a year before he had met Jakim (Orange Hill Media CEO at that time – now Edge Media Studios Director of Sales & Audio Production). Edge of the Web’s in segment content was good, but the overall audio imaging of the show and how transitions were structured, needed many improvements.

Erin and his on air guests were impressed with the stark contrast after hearing examples of our radio production pieces compared to what he was receiving from the radio station production team. The audio imaging went from vanilla voice over with un-modern music beds to much more trendy music, better voice over talent and pop culture sound bite references, creating a whole new audio atmosphere. That more modern approach also translated to the collaborative video production.

Erin was hooked on the audio production process. More listenership and more website visits came after we started managing in show content and audio production on a weekly basis. Additionally Marketing Tech Blog, a well-known national web marketing and tech software online forum started to dig in after hearing the new show sound and provided online syndication.

The first year of Edge of the Web yielded 6,800 online downloads and listens. Now in year 5, there have been over 100,000 downloads and listens just from the Edge of the Web website and core podcast channels.